Scappoose, OR – Have you met Celeste Hardesty? She’s not your typical business owner and FinishLine Graphics (FLG) isn’t your typical business. Celeste Hardesty and her husband Todd started their first business in 2011 called Todd Hardesty Fabrication metal fab and cut vinyl. FLG business has expanded under the parent company Finish Line Technologies as their graphics business has exploded. In February 2017, the business moved to Scappoose as they simply outgrew their space. FLG located at 53303 Columbia River Hwy specializes in branding and marketing. They can create graphics, signs, printing, custom apparel, customized products and more. They can also wrap anything from cars to boats, stairs and more.
Once you meet Celeste you can tell she’s not like all the other business owners. She has Racing in her blood and it runs in her family. Celeste has both a passion for racing and a passion for design. When not working, Celeste likes to spend her spare time on the race track. She currently drives a Dirt Late Model Car. If you ask Celeste, she will proudly tell you, “I started racing when I was 5 years old sitting on my dad’s lap of an old Jeep. I raced jeeps and off-road vehicles until my family started Mud Drag Racing with the monster trucks when they 1st started. I got to grow up around Grave Digger and Big Foot when they 1st started.” She explained, “My parents met racing, so I have been in and around it forever. My dad built a special seat in the jeep for me as a newborn to go with on all the relay races. But I got behind the wheel officially when I was 5, racing barrels in our jeep.” Celeste also shared that her mom was bad @ss too. She was the 1st female mud drag racer on ESPN and one of the 1st female mud drag racers to compete in King Dome.” You could say racing is in her blood.
Celeste described how she graduated from one racing level to another, “When I went to college I met my husband Todd and he introduced me to dirt circle track racing. He bought me my first dirt car which I raced at River City Speedway in St. Helens in the Women’s division. After a few years, I finally got my championship and stepped up to run with the Sportsman division. My 1st race with “the boys” as I called it (but there were women competing) I ended up winning. The best part of it all was the fact that my husband had taught me over the years how to work on my car. He had required me to do it all if I wanted to race. So that win meant more to me than anything! I sold that car a few years ago and purchased a Dirt Late Model, which races throughout the tracks here in Oregon. I finished 3rd in points last year and now have my eye set on getting into a Dirt IMCA Modified. With my crew chief, Shawn Etheredge, helping me both last year and this year…. I look forward to the challenge of a very male dominant sport.”
The Racing Season started mid-April. Celeste is getting excited to get on the track, “but unfortunately my motor program (dad still builds my motors) is a bit behind this year due to the business taking a lot of my time and energy. I hope to have my Late Model motor back by the end of April to start running at Sunset Speedway, Willamette Speedway, and Cottage Grove. Our FinishLine facebook page will announce when the FLG car will be running, but since I am not running for points this year my schedule will be more sporadic with a bit of “let’s go have fun” attitude behind it.”
When she’s not racing, she’s helping her clients. Her racing clients bring their cars to get decals from all over Oregon. She can design and wrap just about anything from a car to a staircase. She can work with businesses or families on promotional products where she can print on just about anything creating the perfect customized gift for your clients or loved ones.
Stop by FLG and follow them on Facebook. #racing #carwraps #decals #FLGgrahics #flgwrap #customapparel #racingdesigns